SEO Specialist

Job description

Easyship is a technology company that provides innovative shipping tools for eCommerce sellers of the future.

We believe any business should be able to ship worldwide effortlessly, and work tirelessly to tear down this last barrier of worldwide eCommerce.


We have a global workforce that operates strategically from North America, Europe, Asia and Australia, and we’re always looking for talent that will propel our rocket ship even higher.


Join our diverse team of developers, sales, and marketing professionals to revolutionize an old-school industry. Help us build the most complete online shipping portal!


Position Title: Search Engine Optimisation (SEO) Specialist

Reports to: Director of Marketing

Key Relationships: Marketing Team, Development Team, Tech Team, Content Team

Job Purpose: Ensure our platforms are SEO optimized, through the use of link building and keyword strategy to increase rankings on all major search networks.


Job Responsibilities:

  • Keyword Strategy - Perform ongoing keyword discovery, expansion and optimization;

  • Ongoing Audits - make sure our all pages on our platforms are technically optimized and performing well;

  • Research for search engine optimization recommendations;

  • Research and analyse competitor strategies;

  • Participate in link building initiatives;

  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code;

  • Work with marketing teams to drive SEO in content creation and content programming;

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords; and

  • Preparation of frequent and actionable reporting.

What you can expect from us

  • Flat team: Work side by side with the co-founding team;
  • Flexible startup life. Work hard and take time when you need it;
  • Great ownership from day one. Build your learning curve. Possibilities are limitless and just depend on you;
  • Highly vibrant and international environment. 

Extra perks / Benefits

  • Equity plan;
  • Gym membership;
  • Unique company culture and traditions.

Requirements

Skills & Personal Qualities:

  • Extensive knowledge of, and experience in, search engine optimization;

  • Demonstrated ability to track goals and measure ROI;

  • 3+ years in the digital marketing arena;

  • Ability to collaborate with other departments to create the most effective overall marketing strategy;

  • Experience with keyword research;

  • In-depth experience with website analytics tools (e.g, Google Analytics, SEMRush, Moz, Screaming Frog, Botify, Fastspring, Avangate, Google Search Console);

  • Knowledge of ranking factors and search engine algorithms;

  • Up-to-date with the latest trends and best practices in SEO; and

  • Ability to identify and prioritize opportunities to drive the most value.