Product Marketing Manager

  • Marketing
  • Brooklyn, United States

Product Marketing Manager

Job description

Easyship is revolutionizing logistics for eCommerce. With our all-in-one cloud based shipping software, businesses of all shapes and sizes have the tools needed to scale globally. At Easyship we believe in accelerating borderless commerce. We’re proud that a diversity of small business owners, crowdfunding campaigns, and global brands trust Easyship as their gateway to the world.


“We envision a frictionless economy where creators can use one platform to ship products to anyone, anywhere. When you grow, we grow.” Tommaso Tamburnotti, Co Founder.


Easyship is building tomorrow’s logistic infrastructure, today. Our team is continuously looking to reach new heights, whether it’s learning about new technologies or improving your own skillset, Easyship is prepared to empower you to grow. We believe that when we inspire each other, we grow together.

Easyship is recruiting brilliant, curious, and driven individuals to help us scale our innovative technology worldwide. Headquartered in New York with offices in London, Hong Kong, Singapore, Melbourne, Toronto, and Taipei – our team is global and growing. We encourage you to apply if a challenge excites you. If you enjoy the company of talented people. If you would dedicate yourself to a simple mission: to make shipping easy for everyone.

We operate with a global footprint, but we’re still tiny relative to the opportunity ahead, so there is still much to do. Join us and help put borderless commerce within reach of every entrepreneur. 


Position Title: Product Marketing Manager

Reports to: Head of Marketing

Key Relationships: Engineering team, Marketing Team


Job Purpose:
The successful candidate will be a strategic thinker, skilled operator, and expert influencer with the demonstrated ability to drive consensus across product, marketing and sales teams. You’ll leverage a deep understanding of marketing positioning, market research, and competitive intelligence to work closely with product managers and marketing teams to drive feature development, promote usage, develop messaging strategies, and monitor the results of these efforts. This person must have knowledge of Easyship and how they are used by merchant’s companies today.

In this role, you’ll understand the evolution of our business while generating new marketing strategies and opportunities for use across our different product lines to drive growth and retention. With a global purview, this person will work with cross-functional partners to understand differences across markets, and will reflect these in prioritization and our go to market plans. You will investigate, analyze, and deploy new ways to connect with our users that make our customer experience delightful, engaging, and relevant. You’re a builder of ideas and strive to question the status quo in an effort to develop ideas that are transformed into actual products that positively impact our users. Responsible for performance against key top-line business KPIs including increasing frequency of usage, reducing churn and improving retention. You will be thinking of the entire consumer journey from discovery to conversion while using your skills to push innovation into new frontiers.

Job Responsibilities:

  • Collaborate with Product, Marketing and Data to ideate/research, evaluate, and develop new product features that improve UX, retention, engagement, and LTV.

  • Develop product marketing plans and value propositions for any Easyship product lines for use within marketing channels.

  • Shape go-to-market strategy and GTM execution of consumer features and services. Plan and execute programs and messaging that drive demand for these products and features by working with marketing, product, design, and data teams.

  • Partner with relevant teams on quantitative/qualitative research that provides actionable insights to influence marketing decisions of new and existing features.

  • Develop a strong working knowledge on competitive products, trends, and technologies.

  • Responsible for performance against key top-line business KPIs including increasing conversion, usage, reducing churn, and improving retention.

  • Build and launch strategies that uncover member insights, create the experimentation roadmap, and execute a rigorous A/B testing agenda to enhance product marketing/messaging effectiveness.

  • Create marketing plans that drive awareness, engagement and product adoption among new, existing, and potential members/subscribers.

  • Work with our marketing function to build and execute lifecycle/ad-hoc campaigns across our marketing channels (email, push, SMS, social, paid acquisition, blog, content, etc.) while testing new channels to increase engagement with Easyship’s products.

  • Research the market, competition and members to identify trends, pain points and opportunities for growth. Have a strong baseline understanding of where, why, and when we win or lose members.

Requirements

  • 5+ years of professional experience in marketing in a corporate or startup environment

  • 2-3 years of product marketing experience, specifically with Agile product teams (consumer technology and/or marketplace/B2B experience preferable)

  • Experience managing teams and leading Product Marketing roadmaps

  • Deep experience developing marketing features and programs through web, mobile web, and app

  • Strong project management abilities to plan and execute complex cross-functional initiatives

  • Track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights

  • Excellent communication skills: verbal, written, and visual

  • Ability to translate complex concepts into simple, clear and intuitive language

  • Strategic and analytical thinker, experience with SQL is huge plus (or willingness to learn SQL)

  • Customer focus, with a deep understanding of the value Easyship provides for users

  • Growth mindset, adaptability, and a drive for continuous improvement

Benefits:

  • Competitive compensation package

  • Company Equity

  • Gym & Wellness Reimbursement

  • Generous Vacation Policy

  • Duvet Day - Perfect for those cold winter days, when you don’t want to escape the warmth of your bed!

  • Mental Health Day - You deserve a day off! A chance to recharge and enjoy ‘Me Time’

  • Flexible working approach

  • Professional Development

  • Unlimited Coffee, Drinks & Healthy Snacks

  • Office PlayStation Games

  • As we expand, the potential to work in one of our international offices

  • Annual Summit in Hong Kong for you to collaborate with the team

  • Commuter Benefits

  • 401(k) Plan

  • Dental, Health & Vision Insurance

  • Dog friendly, become a co-pawrent of the Easyship pooch, and bring your own!

You will have the opportunity to work with a global team, filled with smart, ambitious and like minded colleagues. We have built an inclusive culture which supports and enables you to grow. Come and join the Easyship Family!