Performance Marketing Manager - Paid, Search.

  • Marketing
  • London, United Kingdom

Performance Marketing Manager - Paid, Search.

Job description

Easyship is revolutionizing logistics for eCommerce. With our all-in-one cloud based shipping software, businesses of all shapes and sizes have the tools needed to scale globally. At Easyship we believe in accelerating borderless commerce. We’re proud that a diversity of small business owners, crowdfunding campaigns, and global brands trust Easyship as their gateway to the world.


“We envision a frictionless economy where creators can use one platform to ship products to anyone, anywhere. When you grow, we grow.” Tommaso Tamburnotti, Co Founder.


Easyship is building tomorrow’s logistic infrastructure, today. Our team is continuously looking to reach new heights, whether it’s learning about new technologies or improving your own skillset, Easyship is prepared to empower you to grow. We believe that when we inspire each other, we grow together.

Easyship is recruiting brilliant, curious, and driven individuals to help us scale our innovative technology worldwide. Headquartered in New York with offices in London, Hong Kong, Singapore, Melbourne, Toronto, and Taipei – our team is global and growing. We encourage you to apply if a challenge excites you. If you enjoy the company of talented people. If you would dedicate yourself to a simple mission: to make shipping easy for everyone.

We operate with a global footprint, but we’re still tiny relative to the opportunity ahead, so there is still much to do. Join us and help put borderless commerce within reach of every entrepreneur. 


Position Title: Performance Marketing Specialist

Reports to: Demand Generation Director

Key Relationships: Marketing team


Job Purpose:   We are seeking a stellar Paid Marketing Specialist who can execute campaigns across paid channels & translate data into strategy, analyzing and reporting on marketing programs and campaigns to measure ROI and improve our customer acquisition and retention strategies.

The successful candidate will provide actionable insights from quantitative work including reporting, forecasting, A/B testing, website analytics, media optimization, market sizing, customer segmentation, and campaign analysis. We’re looking for a data-driven, growth-oriented mind who also geeks out on optimizing campaigns through multivariate testing gets psyched each time conversion rates increase an extra hundred basis points.

Job Responsibilities: 

  • Use a data-driven approach to identify, execute, and optimize digital marketing campaigns to efficiently acquire new customers across acquisition channels including PPC, Display, and Paid Social

  • Manage the day to day operations for optimizing bidding strategies, executing tests and enhancing campaigns

  • Analyze key metrics, identify trends and execute tests to achieve targets

  • Manage paid search and display marketing budgets

  • Monitor all metrics and KPIs and focus on scaling channels and optimising for efficiency and lifetime value

  • Use best practices and test-and-learn initiatives to optimize paid performance including launching new channels

  • Share learning throughout the organization and foster a collaborative learning environment.

Requirements

Skills:

  • 4+ years of paid marketing experience (in-house or agency-side) with a track record of success in developing and executing digital programs that drive customer acquisition.

  • Experience in B2B products or services with online subscription models preferred

  • Expertise on automated bidding, PPC, GDN and Social Display Ads

  • Experience analyzing data and using tools, including Google Analytics, to track and optimize campaigns for success.

  • Strong problem-solving skills and a willingness to continually experiment

  • Able to prioritize and multi-task in a fast-paced, dynamic environment with a strong attention to detail, driving projects to completion under deadlines.

  • Self-directed and enthusiastic team player


Benefits:

  • Competitive compensation package

  • Company Equity

  • Gym & Wellness Reimbursement

  • Generous Vacation Policy

  • Duvet Day - Perfect for those cold winter days, when you don’t want to escape the warmth of your bed!

  • Mental Health Day - You deserve a day off! A chance to recharge and enjoy ‘Me Time’

  • Flexible working approach

  • Professional Development

  • Unlimited Coffee, Drinks & Healthy Snacks

  • Office PlayStation Games

  • As we expand, the potential to work in one of our international offices

  • Annual Summit in Hong Kong for you to collaborate with the team

  • Dental Insurance

You will have the opportunity to work with a global team, filled with smart, ambitious and like minded colleagues. We have built an inclusive culture which supports and enables you to grow. Come and join the Easyship team!