Partner Marketing Sr. Specialist

Job description

Position Title: Partner Marketing Sr. Specialist

Reports to: Growth Manager

Key Relationships: Marketing Team, Partnerships

Job Purpose:

We are looking for an enthusiastic Partner Marketer to create, support and drive our marketing strategy and execution across Easyship’s partners, along with our high-touch account based and affiliate marketing campaigns. As a partner marketer you’ll be over-seeing tactical execution and collateral development for regional partners and act as a trusted collaborator to support cross-functional efforts. You will play a key role in our long-term growth strategy of engaging our community.

As an early member of the New York marketing team, you’ll help shape how we reach and interact with our partners and customers, supporting inspiring and compelling campaigns, resources and experiences that demonstrate how Easyship can help our users and partners scale their business.

This role requires exceptional organizational abilities, high collaboration, multi-tasking skills, and excellent time-management; as you’ll be counted on to work cross-functionally across several teams, sales, marketing, product and more. The ideal candidate will have relevant experience, with a passion for designing and executing events, tailoring campaigns to high-potential prospects, developing joint offerings with our partners and crafting experiences that delight and engage out users.

Easyship’s mission is to enable global cross-border communities. Our infrastructure and API power’s 40,000+ eCommerce businesses, to sell to almost every country in the world.

Requirements

Job Responsibilities:

  • Be the North America & European partner marketing lead, with a focus on the USA, CA, UK and Germany.

  • Develop and execute campaigns marketing both to and through partners including ability to identify joint co-marketing opportunities and lead execution of campaigns through the partner channels.

  • Define and execute joint partner marketing campaigns to obtain new Easyship merchants.

  • Drive client satisfaction, competitive differentiation and revenue impact via integrated marketing and communications strategies and campaigns by working closely with Easyship stakeholders and our Partners’ marketing counterparts

  • Build and scale our global Affiliate program, alongside the performance marketing team (experience with Zanox, Rakuten, Awin a plus).

  • Work closely with regional sales and account management teams to build, tailor and extend our marketing strategy across multiple geos and segments.

  • Build and extend our regional event strategy, with a mix of Easyship hosted partner events, conferences, third party events (trade shows) and brand activations.

  • Maintain and extend high touch digital events, webinars, podcasts, thought leadership contributions to drive brand awareness in each market

  • Support the development of an account-based marketing approach to extend campaigns to top tier account lists, with a focus on driving named prospects through the funnel.

  • Collaborate with our global growth lead and APAC field marketer to drive events and campaigns to a broader startup audience in startup hubs across the region, including using internal marketing subject matter experts for planning, resourcing and executing integrated campaigns.

  • Enable the sales team with toolkits, templates, and help concept campaigns to align on outbound sales and marketing efforts.

  • Be the lead for regional customer marketing, including cross-functional collaboration w/ corporate marketing, developing case studies, promoting events, media relations, video testimonials to running customer events and developing customer newsletters.

  • Identify regional comms opportunities to develop thought leadership content to engage prospects at the top of the funnel.

  • Track, measure and communicate program results, and seek to generate new global best practices through experimental efforts.

  • Be creative in finding new ways of informing a diverse range of personas about the value Easyship brings to businesses.

Our ideal candidate will have:

  • 3-5+ years of B2B marketing experience, including expertise in events, account based marketing, and multi-channel programs

  • Managed organizational channel budgets

  • Remarkable written and verbal communication skills

  • A startup mentality with a bias to action and the ability to flex in a fast-paced environment.

  • Superb organisation and project management skills and the capacity to manage multiple complex projects at once.

  • Proven leadership capability and effectiveness working collaboratively and cross functionally.

  • Reported and analyzed metrics to organizational leadership

* It’s not expected that any single candidate would have expertise across all of these areas—we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.


What we offer:

  • Competitive compensation

  • Employee Health/Dental and Vision Insurance covered 100>#/p###

  • Competitiv e PTO

  • Epic Annual Team Summit in Hong Kong, as well as, team events

  • Free snacks and coffee machine in office (+ Kombucha when we’re lucky)

  • Dog Friendly, become a co-pawrent of the Easyship pooch, and bring your own

  • Fitness Subsidy, 401k, Pre-Tax Transit Allowance

  • A chance to work with a first-class, global, team! 🌍