Head of Marketing

  • Marketing
  • Brooklyn, United States

Head of Marketing

Job description

Easyship is revolutionizing logistics for eCommerce. With our all-in-one cloud based shipping software, businesses of all shapes and sizes have the tools needed to scale globally. At Easyship we believe in accelerating borderless commerce. We’re proud that a diversity of small business owners, crowdfunding campaigns, and global brands trust Easyship as their gateway to the world. 


  “We envision a frictionless economy where creators can use one platform to ship products to anyone, anywhere. When you grow, we grow.” Tommaso Tamburnotti, Co Founder.


Easyship is building tomorrow’s logistic infrastructure, today. Our team is continuously looking to reach new heights, whether it’s learning about new technologies or improving your own skillset, Easyship is prepared to empower you to grow. We believe that when we inspire each other, we grow together.

Easyship is recruiting brilliant, curious, and driven individuals to help us scale our innovative technology worldwide. Headquartered in New York with offices in London, Hong Kong, Singapore, Melbourne, Toronto, and Taipei – our team is global and growing. We encourage you to apply if a challenge excites you. If you enjoy the company of talented people. If you would dedicate yourself to a simple mission: to make shipping easy for everyone.

We operate with a global footprint, but we’re still tiny relative to the opportunity ahead, so there is still much to do. Join us and help put borderless commerce within reach of every entrepreneur.

Job Description

Role: Head of Marketing

Location: New York, NY

Reports To: Founders

Key Relationships: Project Managers

Purpose: We are seeking an experienced Head of Marketing who will play a leading role in helping Easyship grow. You will be at the forefront of designing and delivering impactful strategy that supports our growth through marketing programs. This role will be responsible for filling the top of the funnel with qualified leads, while continuously developing new inbound / outbound tactics and tracking program effectiveness. In addition to these responsibilities you will also be managing our social channels, ongoing website optimization and marketing related initiatives. You will be a trusted leader within the business and be the go to person with everything marketing related.

What you will do:

  • Lead a global marketing team consisting of acquisition, retention, loyalty, brand, partnerships, and creative marketers.

  • Develop and execute the marketing plan across all channels (email, paid social, direct mail, organic, search).

  • Develop our Easyship loyalty program to drive retention and high customer LTVs among the customer base.

  • Analyze KPIs related to marketing performance, media results, and promotional campaign results to forecast potential revenue tied to marketing efforts.

  • Partner closely with product, design, and sales teams to integrate customer marketing programs into all customer touchpoints.

  • Set & manage eCommerce calendar, product launches, and all online promotional campaigns in tandem with the operations team (peak season and other holiday promotions).

  • Work closely with C-Level Executives to achieve quarterly and annual goals.

  • Take project from concept to test and implement, while providing reporting to the team on program performance

  • Experienced with utilizing multiple digital channels and creative techniques to move leads down a funnel

  • Data driven and focuses on piloting and testing ideas. Have the opportunity to run creative and effective lead gen techniques from email, search, sponsorship, direct marketing, social, online events

  • Continuously develop, pilot, scale unique lead generation campaigns including the end to end operations

  • Develop unique outreach strategies including: SEM, Display, OOH, SEO, Comms, Partner Marketing, Email, Events & Product Marketing

  • Identify and develop the tools, platforms, resources, and process needed to find lead information; Then score the leads and segment them to appropriate outreach strategy

  • Manage relationship and develop key members within the marketing team

  • Track and report on success of marketing campaigns and lead generation metrics such as MQL, SQL, and top of funnel metrics using tools such as Google Analytics

Requirements

Requirements / Qualifications: 

  • A creative thought-leader biased towards action. Big-thinking is not enough for you. You are hands on and take action to see your ideas move forward

  • 8+ years of experience in a marketing role at a high B2B growth company or early stage startup

  • You are a seasoned eCommerce / retention expert with a deep understanding of online shopping behavior, user experience, retention, driving sales through efficient marketing programs and conversion optimization.

  • Customer centric marketer with a deep understanding of developing and marketing consumer brands.

  • Have managed a substantial marketing budget of $40M+.

  • Strong track record of creating successful inbound / outbound marketing campaigns, sourcing leads and running multichannel marketing campaigns

  • Data driven leader who can track, report and analyze the result of marketing campaigns

  • Experience with Hubspot, Google Ads, LinkedIn Ads, Facebook Ads, SEO, SEM and prospecting platforms

  • Experience in the e-commerce industry is a plus

  • Ability to work in fast paced work environment and juggling both short and long term priorities along with daily demands

  • Creative problem solver who thrives with ambiguity

  • Bachelor’s degree required

Benefits:

  • Competitive compensation package

  • Company Equity

  • Gym & Wellness Reimbursement

  • Generous Vacation Policy

  • Duvet Day - Perfect for those cold winter days, when you don’t want to escape the warmth of your bed!

  • Mental Health Day - You deserve a day off! A chance to recharge and enjoy ‘Me Time’

  • Flexible working approach

  • Professional Development

  • Unlimited Coffee, Drinks & Healthy Snacks

  • Office PlayStation Games

  • As we expand, the potential to work in one of our international offices

  • Annual Summit in Hong Kong for you to collaborate with the team

  • Commuter Benefits

  • 401(k) Plan

  • Dental, Health & Vision Insurance

  • Dog friendly, become a co-pawrent of the Easyship pooch, and bring your own!

You will have the opportunity to work with a global team, filled with smart, ambitious and like minded colleagues. We have built an inclusive culture which supports and enables you to grow. Come and join the Easyship Family!