Demand Generation Manager

  • Marketing
  • Brooklyn, United States

Demand Generation Manager

Job description

Easyship is revolutionizing logistics for eCommerce. With our all-in-one cloud based shipping software, businesses of all shapes and sizes have the tools needed to scale globally. At Easyship we believe in accelerating borderless commerce. We’re proud that a diversity of small business owners, crowdfunding campaigns, and global brands trust Easyship as their gateway to the world.


“We envision a frictionless economy where creators can use one platform to ship products to anyone, anywhere. When you grow, we grow.” Tommaso Tamburnotti, Co Founder. 


Easyship is building tomorrow’s logistic infrastructure, today. Our team is continuously looking to reach new heights, whether it’s learning about new technologies or improving your own skillset, Easyship is prepared to empower you to grow. We believe that when we inspire each other, we grow together.

Easyship is recruiting brilliant, curious, and driven individuals to help us scale our innovative technology worldwide. Headquartered in New York with offices in London, Hong Kong, Singapore, Melbourne, Toronto, and Taipei – our team is global and growing. We encourage you to apply if a challenge excites you. If you enjoy the company of talented people. If you would dedicate yourself to a simple mission: to make shipping easy for everyone.

We operate with a global footprint, but we’re still tiny relative to the opportunity ahead, so there is still much to do. Join us and help put borderless commerce within reach of every entrepreneur.

Position Title: Demand Generation Manager

Location: New York

Reports to: Head of Marketing

Key Relationships: Marketing Team, Sales

Job Purpose:

Easyship is looking for an experienced marketer, who is passionate about helping businesses achieve their goals using Easyship products and services. They will serve as a subject matter expert in acquisition and retention initiatives for the team, driving campaigns and activations that drive SMB and enterprise adoption of our services.

This role requires industry expertise in building and managing B2B Marketing organizations. The ideal candidate has a deep understanding of the customer journey and the specific nuance between a high-value enterprise customer, the complex mid-market segment, and the growing small business audience. The successful candidate must have experience in driving acquisition, account-based marketing, and sales enablement efforts.

The candidate must thrive in fluid, cross-functional work and have a strong understanding and empathy for global businesses and the people that run them. They must also have a solid understanding of the digital advertising industry and experience creating acquisition marketing communications and go to market plans.

In this role, the ideal will have the opportunity to work and lead a growing team that's responsible for delivering communications and making an impact every day. The ideal candidate must be able to draw insights from data and translate those into action plans for all internal and external teams.


Job Responsibilities:

  • Create and execute demand generation initiatives to drive new leads and improve our existing database

  • Execute digital marketing campaigns to drive profitable sales, grow brand awareness, and acquire new customers. Including PPC, SEO, Display advertising, Ad Words, Email, OOH.

  • Develop integrated paid and organic programs that significantly increase lead gen and overall pipeline (e.g., Google PPC, content marketing, webinars, events)

  • Use data to analyze campaign outcomes in detail, drawing insights and presenting results clearly to plan monthly, quarterly, and yearly marketing strategy

  • Improve the efficiency and effectiveness of our marketing automation system (i.e., Hubspot) to increase conversion rates to marketing qualified leads and improve the integrity of the overall database

  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend

  • Partner closely with other leaders on the Marketing, Sales, and BDR team to develop and promote marketing materials to drive awareness and interest and measure the results of those initiatives

  • Drive marketing programs that generate the MQL pipeline required to achieve revenue targets— ensuring that marketing coverage is on-target and high-quality

  • Continuously seek to maximize marketing investments that foster testing and innovation

  • Grow and mentor a team responsible for demand generation, field & partner marketing, digital marketing, and growth marketing

  • Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals, strategic opportunities, and retention of clients.

Requirements

Requirements:

  • 5+ Years of experience in paid performance marketing or demand generation with B2B SaaS organization

  • Experience implementing and working with modern marketing stack platforms (CRM, Attribution, Automation, Analytics, etc.)

  • Excellent analytical skills (Excel, SQL a plus) with multivariate testing experience

  • Strong project management skills and experience with superb attention to detail

  • Excellent at developing, executing, and measuring innovative and results-focused demand programs and campaigns

  • Analytical skills, specifically around program measurement and ROI, and program execution skills

  • Experience creating marketing materials.

  • A deep understanding of demand tactics (digital to physical)

  • Leadership experience (managed teams, including close alignment with BDR teams)

  • Experience scaling partner marketing programs

  • Ability to work within a budget and under tight deadlines

  • Proven experience developing and executing digital marketing strategies to drive profitable sales, grow brand awareness, and acquire new customers. Including PPC, SEO, Display advertising and Ad Words

  • Familiarity with tool sets such as HubSpot, AdWords, Google Analytics and their capabilities

Preferred Skills:

  • Understanding of both pixel and mobile app measurement and tracking

  • Experience working with ad tech teams and product managers to build API tools for automation and advanced optimization

  • Strong understanding of A/B testing methodologies

  • Deep knowledge about the Ads ecosystem, including Dynamic Ads, Bidding, and more.

Benefits:

  • Competitive compensation package

  • Company Equity

  • Gym & Wellness Reimbursement

  • Generous Vacation Policy

  • Duvet Day - Perfect for those cold winter days, when you don’t want to escape the warmth of your bed!

  • Mental Health Day - You deserve a day off! A chance to recharge and enjoy ‘Me Time’

  • Flexible working approach

  • Professional Development

  • Unlimited Coffee, Drinks & Healthy Snacks

  • Office PlayStation Games

  • As we expand, the potential to work in one of our international offices

  • Annual Summit in Hong Kong for you to collaborate with the team

  • Commuter Benefits

  • 401(k) Plan

  • Dental, Health & Vision Insurance

  • Dog friendly, become a co-pawrent of the Easyship pooch, and bring your own!

You will have the opportunity to work with a global team, filled with smart, ambitious and like minded colleagues. We have built an inclusive culture which supports and enables you to grow. Come and join the Easyship Family!